The advertisement that I chose to work with was an ad for Calvin Klein Jeans. The original advertisement shows a picture of a thin, topless, glossy woman against a wall. The message being put forth is that the jeans are all you need to look so hot that you sweat. The target audience of this ad is females between 18 and 30. The ad tries to exploit desire and lust to the viewer; this can be seen in the facial features of the girl in the original advertisement. This desire for the perfect, sexy, thin, glossy body has become a cliché in advertisements.
I chose to change this advertisement to show that so often people try to squeeze into jeans that are too tight. I feel that this desire to fit into smaller and tighter jeans is to try and obtain the ideal body as depicted in the media and in advertisements. The revised ad shows the reality of the jeans; your legs look great but the rest of your body is not going to be perfect just because of the jeans. The new advertisement is also focusing on the fact that jeans that are too tight do other strange things to your body. This revised ad is also changing the audience to both men and women because there is no person in the new advertisement. I tried to make the ad more focused on the strange things that squeezing into jeans, or other clothing, that are too tight rather than pointing fun.
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